PreFlight Digital: Build, Evaluate, and Optimize Your Business Concept
SESSION 1 | Your Entrepreneurial Mission
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1-1 Entrepreneurial Ecosystem Overview (2:19)
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1-2 Entrepreneurial Learning Processes (3:51)
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1-3 Underlying Processes of Entrepreneurship (4:27)
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1-4 Entrepreneurial Mindset (4:05)
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1-5 Core Idea Overview (1:29)
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1-6 Core Idea Overview - continued (1:46)
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[Audio] Entrepreneur Profile: Craig Margolius, Founder SypCoffee
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[Video] Entrepreneur Profile: Renee Bobb, Owner Music City Icons (1:10)
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Assignment 1 | Beginning with the End in Mind
SESSION 2 | Targeting Customer Problems
SESSION 3 | Solving Customer Problems
SESSION 4 | Understanding Early Adopters
SESSION 5 | Finding Your White Space
SESSION 6 | Your USP
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6-1 Product—What Is it (3:16)
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6-2 Product— Understanding Your Product (4:30)
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6-3 Customer Intimacy (8:18)
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Bonus: Seth Godin | How to Get Your Idea to Spread
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Advisor Resource | Great Marketing Is About The Product And Business Model (0:54)
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Advisor Resource | Communicating Value (3:52)
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Assignment 6 | Your USP
SESSION 7 | Idea Frame & Business Model
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7-1 Value and Business Model Overview (2:58)
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7-2 Idea Frame Critical Resources (10:33)
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7-3 Business Modeling Terms (2:25)
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7-4 Business Creation Overview (3:57)
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7-5 Business Creation Drivers (4:59)
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7-6 Business Model Strategies Part 1 (10:24)
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7-7 Business Model Strategies Part 2 (9:29)
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7-8 Business Model Strategies Part 3 (8:58)
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Advisor Resource | The 3 Components Of Business Modeling (2:42)
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Assignment 7 | Idea Frame & Your Business Model
SESSION 8 | Capturing Value
BONUS SESSION | Pitching Your Business
