PreFlight Digital

>>Goal: In this session, hear first-hand stories from successful entrepreneurs who have been there, done that. You'll work on understanding and communicating the nature of your entrepreneurial journeys and begin identifying what resources you need to increase your chances for success.

WEEK 2: Targeting Customer Problems
>>Goal: In this session, you'll work on identifying, targeting, and expressing customer problems that your startups address.

WEEK 3: Solving Customer Problems
>>Goal: In this session, you'll discuss building solutions that best fit the problems you have identified.

WEEK 4: Understanding Early Adopters
>>Goal: In this session, we'll take a look at how entrepreneurs can more efficiently and effectively find product-market fit. Analyze the common ways entrepreneurs waste scarce resources and how you can use customer validation to make the best use of your scarce resources.

WEEK 5: Finding Your White Space
>> Goal: In this session, you'll walk through methods to map out your competitive landscape and identify the best position for your businesses in the market.

WEEK 6: Your USP
>>Goal: In this session, you'll walk through an exercise to build and optimize a Unique Selling Proposition (USP) and how to analyze the sustainability of that USP in the marketplace.

WEEK 7: Idea Frame & Business Model
>>Goal: In this session, you'll analyze how to build, analyze, and optimize a business model.

WEEK 8: Capturing Value
>>Goal: In this session, we'll dive into the critical components of creating, evaluating, and optimizing pricing and transaction strategies.

BONUS SESSION: Pitching Your Business
>>Goal: In this bonus session, you'll analyze the components of a great pitch, take a look at successful entrepreneur pitches, and work on developing a final pitch for your business.